These Custom UltraBOOSTs Were Made with Alexander Johnson's Input
Riley von Niessen — August 30, 2016 — Fashion
References: modern-notoriety & hypebeast
The 'Desert Camo' update on adidas' UltraBOOST model results from a collaboration with Alexander Johnson.
The sneakers feature an all-over neutral colorway, with the off-white uppers and soles contrasted by synthetic accents, which is where the Desert Camo name comes from. On these parts, different shades of beige and brown alternate, giving the sneakers contrast without overpowering the overall subtle aesthetic.
With this, the custom sneakers stand out among many of the other UltraBOOSTs, however they don't do so in way that's obnoxious. The material on the uppers of the Desert Camo model is textured as well to add further dimension to the sneakers, as are the soles. Stark white laces complement the rest and adidas' UltraBOOST logo can be found on the side of the heel.
The sneakers feature an all-over neutral colorway, with the off-white uppers and soles contrasted by synthetic accents, which is where the Desert Camo name comes from. On these parts, different shades of beige and brown alternate, giving the sneakers contrast without overpowering the overall subtle aesthetic.
With this, the custom sneakers stand out among many of the other UltraBOOSTs, however they don't do so in way that's obnoxious. The material on the uppers of the Desert Camo model is textured as well to add further dimension to the sneakers, as are the soles. Stark white laces complement the rest and adidas' UltraBOOST logo can be found on the side of the heel.
Trend Themes
1. Custom Sneaker Collaboration - A trend in which brands collaborate with designers or influencers to create unique and personalized sneaker designs.
2. Neutral Colorways - A trend of sneakers featuring neutral color palettes, offering a subtle aesthetic that stands out without being overpowering.
3. Textured Materials - A trend of using textured materials on sneakers to add depth and dimension to the design.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of custom sneaker collaborations by partnering with popular designers and influencers to create exclusive and highly sought-after sneakers.
2. Footwear - The footwear industry can take advantage of the trend of neutral colorways by offering a wide range of sneakers in neutral tones, appealing to consumers who prefer a more subtle aesthetic.
3. Sportswear - The sportswear industry can explore the trend of using textured materials on sneakers to enhance performance and provide a unique selling point for their products.
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