Dennis Schoenberg is Influenced by ‘90s Subcultures
Tiana Reid — July 21, 2010 — Fashion
References: showstudio & anothermag
Photographer Dennis Schoenberg takes punk seriously. For Schoenberg, punk had a more authentic start, less based in pop culture and more a reaction against the mainstream.
Of course, this all shows in Dennis Schoenberg's work, which, even though it is heavily centered on the punk uniform (rainbow mohawks, plaid pants, studded leather jackets), is more about the energy and emotions that punk brings to culture as a whole.
Implications - Large numbers of consumers within today's society relish in being able to experience the past, either through fashion, media or entertainment. Businesses that can provide consumers with nostalgic feelings will benefit in very large ways.
Of course, this all shows in Dennis Schoenberg's work, which, even though it is heavily centered on the punk uniform (rainbow mohawks, plaid pants, studded leather jackets), is more about the energy and emotions that punk brings to culture as a whole.
Implications - Large numbers of consumers within today's society relish in being able to experience the past, either through fashion, media or entertainment. Businesses that can provide consumers with nostalgic feelings will benefit in very large ways.
Trend Themes
1. Nostalgic Photography - Opportunities for photographers to capture the past through nostalgic lens and appeal to a large consumer base who relish in experiencing the past.
2. Rebellion-based Subcultures - Exploring underrepresented subcultures can provide opportunities to capture unique and authentic visuals for various mediums.
3. Emotive Fashion Photography - Opportunities for photographers to capture fashion with focus on the emotions and energy evoked by the fashion and subculture.
Industry Implications
1. Fashion Photography - Fashion photographers can explore capturing subcultures and nostalgia in their shoots to promote emotionally-charged work.
2. Editorial Photography - Editorial photographers can appeal to socially conscious customers by featuring underrepresented subcultures and their movements.
3. Documentary Photography - Documentary photographers can capture authentic portraits of subcultures and their views for museums and exhibitions.
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