Def Jam Rapstar Wants More People to Hold the Mic
Vittoria Natarelli — August 30, 2010 — Tech
References: defjamrapstar & woooha
Def Jam Rapstar brings all the swagger of performing to your basement. Similar to Guitar Hero and SingStar, this game wants you to destroy levels by rapping. This ad drives the point home by having several young people strongly tell the viewer that they are a Def Jam Rapstar. The commercial succeeds in creating the "I'm just like them" feeling.
Def Jam Rapstar could be the next game that everyone has and busts out at parties. Is your swagger undeniable?
Def Jam Rapstar could be the next game that everyone has and busts out at parties. Is your swagger undeniable?
Trend Themes
1. Interactive Music Games - The rise of interactive music games like Def Jam Rapstar presents an opportunity for innovative game developers to create new and engaging experiences for music lovers.
2. Social Gaming - Def Jam Rapstar's potential as a party game indicates a trend towards social gaming, providing an opening for companies to develop more multiplayer gaming experiences.
3. Celebrity Branding in Gaming - The success of Def Jam Rapstar's commercial demonstrates an emerging trend of incorporating celebrity endorsements and branding in the gaming industry, offering opportunities for collaborations and partnerships between gaming companies and celebrities.
Industry Implications
1. Gaming - The rise of interactive music games like Def Jam Rapstar suggests disruptive innovation possibilities in the gaming industry, particularly in the development of new music-based gaming experiences.
2. Music - Def Jam Rapstar's popularity as an interactive rap game opens up untapped potential for collaborations between the gaming and music industries to create unique music platforms or experiences.
3. Advertising - The success of Def Jam Rapstar's ad campaign highlights the potential for disruptive innovation in the advertising industry through the incorporation of interactive gaming experiences and celebrity endorsements.
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