The Ad for Dee and Ricky's G-Shock Watch Design is Creative
Rebecca Byers — January 16, 2012 — Fashion
References: freshnessmag & wonderlandmagazine
This bright commercial for Dee and Ricky's G-Shock watch was filmed in Paris and directed by Julot/Julien and produced by Division Paris. The new collaborative design's resilience is demonstrated as Dee and Ricky use loud Operatic singing to bring down the building around them, even straining the ancient statue to cracking, while the watch stays in tact.
Dee and Ricky's G-Shock watch is a white version of the usual chunky Casio G-Shock design with primary color detailing. The watch's features include a 48-city world clock, 4 daily alarms, 200m water resistance, 1/1000th stopwatch, an auto LED light and of course, magnetic and shock resistance. The expensive watches are a hot commodity and can therefore be hard to find, with several versions of Dee and Ricky's G-Shock watch for over $1,000 on up on eBay.
Dee and Ricky's G-Shock watch is a white version of the usual chunky Casio G-Shock design with primary color detailing. The watch's features include a 48-city world clock, 4 daily alarms, 200m water resistance, 1/1000th stopwatch, an auto LED light and of course, magnetic and shock resistance. The expensive watches are a hot commodity and can therefore be hard to find, with several versions of Dee and Ricky's G-Shock watch for over $1,000 on up on eBay.
Trend Themes
1. Collaborative Design - The trend of designer collaborations—a powerful disruptive innovation opportunity—continues with Dee and Ricky's G-Shock, which combines street style with cutting-edge technology.
2. Viral Advertising - This high-energy commercial showcases the power of social media and viral marketing campaigns to reach and engage new audiences.
3. Luxury Watches - Dee and Ricky's high-end version of the Casio G-Shock signals the growing trend of luxury watches with advanced features.
Industry Implications
1. Fashion and Accessories - The watch industry continues to innovate and drive growth, leveraging collaborations with fashion designers and experts to bring sophisticated, fashion-forward designs to market.
2. Advertising and Marketing - This commercial showcases the power of digital marketing and innovative storytelling strategies to capture audiences and drive sales by highlighting unique, cutting-edge products.
3. Technology and Electronics - The trend toward high-end, feature-rich wearables shows no signs of stopping, as consumers crave new and innovative devices that can be seamlessly integrated into their daily lives.
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