The CB2 x the Hill-Side Ad Spotlights the Clothing Label's Inspiration
Jana Pijak — July 11, 2016 — Marketing
This CB2 decor ad showcases the design retailer's latest collaboration with the Hill-side, a Brooklyn-based lifestyle brand that offers a mix of menswear and housewear essentials.
Known for creating modern menswear -- from heavy cotton tops to distressed denim accessories -- the Hill-side appeals to the practical urbanite who desires both style and comfort while on the go. The brand is also known for its handmade collection of Japanese pottery and its signature sneaker offering that both promote eco-friendly practices.
Borrowing from their wearable product range, the label's founders speak about their main inspiration behind this CB2 collaboration and elaborate on their love for pattern. In addition to spotlighting the Hill-side's creative process, this decor ad also targets the lifestyle brand's loyal consumers in a way that is both honest and authentic.
Known for creating modern menswear -- from heavy cotton tops to distressed denim accessories -- the Hill-side appeals to the practical urbanite who desires both style and comfort while on the go. The brand is also known for its handmade collection of Japanese pottery and its signature sneaker offering that both promote eco-friendly practices.
Borrowing from their wearable product range, the label's founders speak about their main inspiration behind this CB2 collaboration and elaborate on their love for pattern. In addition to spotlighting the Hill-side's creative process, this decor ad also targets the lifestyle brand's loyal consumers in a way that is both honest and authentic.
Trend Themes
1. Collaborative Marketing - The CB2 x the Hill-Side ad exemplifies the trend of partnering with complementary brands to expand consumer reach and create unique marketing campaigns.
2. Sustainable Fashion - The Hill-Side's eco-friendly practices and promotion of Japanese pottery highlight the trend of sustainable fashion, presenting opportunities for brands to incorporate ethical and environmentally conscious practices.
3. Lifestyle Branding - This decor ad demonstrates the trend of lifestyle branding, showcasing how brands can leverage their unique lifestyle offerings to create deeper connections with consumers and expand their product range.
Industry Implications
1. Home Decor - The CB2 x the Hill-Side collaboration provides an opportunity for home decor industry players to tap into fashion-inspired designs and attract consumers with a penchant for stylish yet comfortable living spaces.
2. Fashion Retail - The Hill-Side's collaboration with CB2 demonstrates how fashion retailers can extend their brand identities beyond clothing and accessories, opening up new avenues for revenue and fostering brand loyalty.
3. Pottery and Ceramics - The Hill-Side's handmade Japanese pottery collection showcased in this collaboration presents a disruptive innovation opportunity in the pottery and ceramics industry, combining fashion-inspired aesthetics with traditional craft.
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