Decathlon's Gift Wrapping Doubles as Basic Sports Gear
Ellen Smith — January 9, 2018 — Eco
The retailer Decathlon is encouraging consumers to achieve their fitness goals, while remaining ethically conscious, through using a wrapping paper that doubles as basic workout gear.
Made from the same innovative microfiber as its Nabajji sports towels, this gift wrapping was one that few consumers threw away. Perfect for workouts, this packaging offers 100% sweat absorption that can be used any time one goes to the gym. In addition, these packages were held together with a ribbon that doubles as a resistance training sports band, offering both flexibility and comfort to help enhance one's exercise routine.
This unique 'sportable gift wrap' serves as an innovative example of the ways in which brands are thinking outside of the box to help consumers make the most of their purchases.
Made from the same innovative microfiber as its Nabajji sports towels, this gift wrapping was one that few consumers threw away. Perfect for workouts, this packaging offers 100% sweat absorption that can be used any time one goes to the gym. In addition, these packages were held together with a ribbon that doubles as a resistance training sports band, offering both flexibility and comfort to help enhance one's exercise routine.
This unique 'sportable gift wrap' serves as an innovative example of the ways in which brands are thinking outside of the box to help consumers make the most of their purchases.
Trend Themes
1. Eco-friendly Gift Wrapping - Brands can innovate and create gift wraps that can serve as a product and can be environmentally friendly.
2. Multi-purpose Packaging - Brands can produce packaging that can serve a dual purpose, making it easier for consumers to dispose of them in a more meaningful way.
3. Sustainable Fitness Gear - Clothing brands can innovate to create products that are sustainable and can be used for fitness activities.
Industry Implications
1. Retail - Retailers can use this example as inspiration for creating more sustainable and innovative packaging.
2. Fitness - The fitness industry can innovate by creating sustainable workout gear made from recycled materials.
3. Clothing - Clothing brands can explore creating multi-purpose products that cater to different customer needs like sustainable workout gear.
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