Electronic Arts Promotes Release of Dead Space 3 with Paris Art Exhibit
Andrew Sztein — January 26, 2013 — Tech
References: hannesbeer.de & kotaku
Horror games and Parisian art displays are two great tastes that you wouldn't think would go well together, but that hasn't stopped Electronic Arts from putting on a Dead Space art exhibit to promote their latest gore-filled horror title.
The event will take place on February 7, 2013, at the Dernier Bar Avant la Fin du Monde in Paris. The painting that is being used to promote the event features a young child, painted on canvas, sporting a giant helmet identical to the one that the series' hero wears while literally tearing enemies limb from limb. Strangely enough, it all works. The painting is the work of Australian artist Benjamin Guy, who has a history of painting children wearing helmets from throughout pop culture.
The exhibit itself will feature and collect work from artists all over the world. All in the name of gruesome Sci-Fi horror, and art.
The event will take place on February 7, 2013, at the Dernier Bar Avant la Fin du Monde in Paris. The painting that is being used to promote the event features a young child, painted on canvas, sporting a giant helmet identical to the one that the series' hero wears while literally tearing enemies limb from limb. Strangely enough, it all works. The painting is the work of Australian artist Benjamin Guy, who has a history of painting children wearing helmets from throughout pop culture.
The exhibit itself will feature and collect work from artists all over the world. All in the name of gruesome Sci-Fi horror, and art.
Trend Themes
1. Horror Game Art - The combination of horror games and art exhibits presents an opportunity for immersive experiences and interactive storytelling.
2. Promotional Art Exhibits - Using art exhibits as a promotional strategy can create unique and engaging marketing campaigns for video game releases and other entertainment products.
3. Gore-filled Horror Titles - The popularity of gore-filled horror games opens up possibilities for innovative game design, realistic graphics, and immersive gameplay experiences.
Industry Implications
1. Video Game Industry - Video game companies can explore the incorporation of art exhibits in their marketing strategies, leveraging the visual and interactive nature of their products.
2. Art Industry - The art industry can benefit from collaborations with video game developers to create unique exhibits that appeal to a broader audience and showcase the intersection of art and technology.
3. Entertainment Industry - The entertainment industry can find opportunities to cross-promote video games and art exhibits, creating immersive experiences for fans and boosting consumer engagement.
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