De Balkonie is a Home Decor Store Dedicated to Balcony Decoration
Rebecca Byers — February 18, 2016 — Art & Design
References: retaildesignblog.net
De Balkonie is a new decor boutique in Amsterdam entirely dedicated to the urban apartment dweller looking to decorate their balcony. The first store in the Netherlands dedicated to balcony decoration, the innovative boutique highlights the future of urban dwelling and the shrinking concept of a backyard.
The co-owner of De Balkonie cited that his reasons for opening the store were that 70% of houses in Amsterdam have a small balcony, and that many of these balconies were currently being used as a place to store excess clutter rather than an appealing place to relax.
As larger portions of the population make their way toward already dense urban settings, many individuals will find themselves residing within high-rises that lack access to traditional backyards.
The co-owner of De Balkonie cited that his reasons for opening the store were that 70% of houses in Amsterdam have a small balcony, and that many of these balconies were currently being used as a place to store excess clutter rather than an appealing place to relax.
As larger portions of the population make their way toward already dense urban settings, many individuals will find themselves residing within high-rises that lack access to traditional backyards.
Trend Themes
1. Balcony Decor - De Balkonie is a new innovative decor boutique in Amsterdam that highlights the future of urban living and offers opportunities to change the traditional concept of backyard to balcony.
2. Urban Dwelling Future - As urbanization increases, the concept of traditional backyards changes. Innovation in urban dwelling can offer opportunities to make urban spaces livable.
3. Clutter Management Solution - De Balkonie highlights the opportunity for urban areas to solve their clutter management problem by turning cluttered balconies into appealing places to relax.
Industry Implications
1. Home Decor Industry - The home decor industry can find opportunities in the emergence of balcony decor as a new trend and can target urban areas where balcony living is a growing concept.
2. Urban Planning Industry - The urban planning industry can seek opportunities in the increasing trend of urbanization and the concept of shrinking backyards by providing innovative solutions for urban living.
3. Storage Industry - The storage industry can offer innovative solutions for urban areas with limited space by creating new products and services that help declutter traditional living spaces like balconies.
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