David K. Shields' Work Marries Magical Art and Fashion
Renee Ramsarran — January 23, 2011 — Fashion
References: davidkshields & zombieandcandy
David K. Shields uses the natural, beautiful outdoors of New Zealand in his latest editorial 'Cut & Paste.' The setting juxtaposes the mostly black-and-white shoot of model Stella Maxwell, who wears pieces from Karen Walker, Alexander Wang and Chloe. High fashion and art are joined together in a rich visual story that resonates with creativity.
'Cut & Paste' from photographer David K. Shields delivers both fantasy and fashion.
Implications - As a result of the austere economic reality imposed by the credit crunch, consumers are looking to engage in escapist fantasies. The David K. Shields' photo shoot is symptomatic of this desire. Companies can capitalize on this desire by creating campaigns that draw the viewer into another world.
'Cut & Paste' from photographer David K. Shields delivers both fantasy and fashion.
Implications - As a result of the austere economic reality imposed by the credit crunch, consumers are looking to engage in escapist fantasies. The David K. Shields' photo shoot is symptomatic of this desire. Companies can capitalize on this desire by creating campaigns that draw the viewer into another world.
Trend Themes
1. Fantasy Escapism - The desire for escapism from the austere economic reality can be tapped into by creating campaigns that transport the viewer into another world.
2. Nature-inspired Fashion - Using the natural outdoors as a backdrop for fashion shoots presents opportunities to merge high fashion with the beauty of nature in visually captivating ways.
3. Art-fashion Fusion - Creating visual stories that combine high fashion and art can resonate with consumers who appreciate the intersection of creativity and style.
Industry Implications
1. Advertising & Marketing - Companies in the advertising and marketing industry can explore the creation of immersive campaigns that transport consumers into fantastical worlds, capitalizing on the desire for escapism.
2. Fashion - Fashion brands and designers can leverage the natural outdoors as a backdrop for their fashion shoots, merging the beauty of nature with their collections to create visually captivating content.
3. Art - Artists and art galleries can collaborate with fashion brands to create visually stunning stories that marry high fashion with artistic expression, appealing to consumers who appreciate the fusion of creativity and style.
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