'Tab' is a Dating Tool That Matches Up Users Entirely at Random
Katherine Pendrill — June 9, 2015 — Tech
References: adlandchatuplines & fastcocreate
Unlike other dating services, 'Tab' tries to add an element of serendipity to digital dating. Tab is a new matchmaking service that is based on the idea that chance encounters are all that's needed to spark a romance between two strangers.
The service is not an app, but rather an Internet application for Chrome users. The Tab extension will run in the background of a user's desktop browser at all times and will display a new potential match each time the user opens a new tab. To match with someone, a user simply clicks on a small heart button. If the browser displays two hearts, it means that a mutual match has been made.
Tab tries to remove the effort of actively searching through potential matches. Instead, Tab is based entirely on serendipitous connections that happen when a user is least expecting it.
The service is not an app, but rather an Internet application for Chrome users. The Tab extension will run in the background of a user's desktop browser at all times and will display a new potential match each time the user opens a new tab. To match with someone, a user simply clicks on a small heart button. If the browser displays two hearts, it means that a mutual match has been made.
Tab tries to remove the effort of actively searching through potential matches. Instead, Tab is based entirely on serendipitous connections that happen when a user is least expecting it.
Trend Themes
1. Serendipitous Matchmaking - There is an opportunity to innovate the dating industry by incorporating serendipitous connections as a key feature in matchmaking services.
2. Passive Matchmaking - There is an opportunity to innovate the dating industry by offering passive matchmaking services that minimize active user effort and rely on chance encounters.
3. Desktop Browser-based Dating - There is an opportunity to innovate the dating industry by offering dating services that are integrated directly into users' desktop browsers, transforming the way users meet new people online.
Industry Implications
1. Online Dating - Online dating services can explore incorporating serendipitous connections and passive matchmaking features to increase user engagement and satisfaction.
2. Browser Extensions - Browser extension developers can create innovative dating products that integrate directly into users' browsers, changing the way users meet new people online.
3. Browser-based Applications - Developers of browser-based applications can explore new ways to incorporate dating services directly into their platforms, creating a more seamless and integrated user experience.
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