The Data Center Mural Project Turns Big Buildings into Works of Art
Katherine Pendrill — May 17, 2016 — Art & Design
References: datacentermurals.withgoogle & fastcodesign
Google recently launched the Data Center Mural Project as part of an effort to make better use of its massive data centers. Although data centers play an enormous role in our lives each day, these buildings are often stark and windowless, with no real charm or character. Now Google is using these building as blank canvases for beautiful artwork.
The Data Center Mural Project is a partnership between Google and local artists. The project allows artists to use the buildings as blank canvases for beautiful murals that reflect that endless amounts of data traveling through the centers each day. The hope is that the new artwork will help to integrate the data centers into the community and bring public attention to buildings that are usually ignored.
The Data Center Mural Project is a partnership between Google and local artists. The project allows artists to use the buildings as blank canvases for beautiful murals that reflect that endless amounts of data traveling through the centers each day. The hope is that the new artwork will help to integrate the data centers into the community and bring public attention to buildings that are usually ignored.
Trend Themes
1. Data Center Art - Data centers are using artwork to transform their once featureless facilities into canvases for creative innovation opportunities.
2. Community Integration - Data centers are using art to integrate their facilities into the public domain and opening up opportunities for better community engagement
3. Creative Partnerships - Artistic partnerships between data centers and local artists are generating new possibilities to showcase and feature local talent, help build up local art communities and create new marketing opportunities for the artistic community as well.
Industry Implications
1. Technology - Data centers are looking for ways to integrate their facilities into the public domain, creating opportunities for the technology industry to explore creative applications for technology-based experiences in a shared community space.
2. Fine Arts - The Data Center Mural Project is expanding artistic expression beyond its traditional boundaries and creating new opportunities for innovation in the fine arts industry.
3. Community Development - By using public artwork to engage communities and feature local artists, data centers are opening doors to more integrated community development opportunities where tech companies intersect and benefit local communities.
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