The Intensly Opulent Daphne Guinness NARS Campaign
Tiana Reid — July 3, 2010 — Celebs
References: narscosmetics & nymag
The Daphne Guinness NARS campaign features the socialite and heiress as the model for François Nars' latest makeup campaign. The whole shebang is part of a bid to promote the highly glamorous purple eyeshadow that was named after Daphne Guinness.
The over-the-top fashion collector was just right for the Daphne Guinness NARS campaign. Nars said of the makeup, “When I started thinking about colors that meant Daphne to me, purple felt right.â€
Implications - In today's society, there is a very large clientele within the female population that opts for products reflective of their feminine tastes and preferences. Businesses that offer this group of consumers products with glamorous qualities will likely experience favorable results.
The over-the-top fashion collector was just right for the Daphne Guinness NARS campaign. Nars said of the makeup, “When I started thinking about colors that meant Daphne to me, purple felt right.â€
Implications - In today's society, there is a very large clientele within the female population that opts for products reflective of their feminine tastes and preferences. Businesses that offer this group of consumers products with glamorous qualities will likely experience favorable results.
Trend Themes
1. Glamorous Beauty Campaigns - Brands can collaborate with fashion icons to create opulent and captivating makeup campaigns that appeal to feminine tastes and preferences.
2. Color-inspired Product Lines - Businesses can create product lines based on colors that are associated with popular icons, thus experiencing favorable results.
3. Socialite Brand Ambassadors - Brands can collaborate with socialites and fashion icons to represent their brand, increasing brand awareness and engagement among the target demographic.
Industry Implications
1. Makeup Industry - Makeup companies can capitalize off of the market demand for glamorous and opulent beauty campaigns that appeal to a feminine target demographic.
2. Fashion Industry - Fashion companies can partner with makeup brands to create accessory makeup lines that coordinate with their latest collections, promoting brand collaboration and providing a full head-to-toe look for their customers.
3. Marketing and Advertising Industry - Marketing and advertising agencies can provide brand partnership opportunities for socially prominent icons and influencers to act as brand ambassadors, increasing engagement and sales among their target demographic.
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