BAPE Joins Suicoke to Work on the Brand New DAO Sandals
References: highsnobiety
Streetwear imprint BAPES joins Suicoke once again and this time, the iconic duo turn their attention to the DAO Sandals by Suicoke for the summer season. The two Japanese brands take the silhouette and add a small pouch on each strap as another functional touch. It also has a Velcro closure for an added security.
The sandals are plastered with co-branded details including the signature ABC Camo print. Additional details include the open toe look and the dramatic forefoot strap. The base foundation is also done in a militaristic green for a matching tonal look to round out the entire piece. It also features a tag that showcases the BAPE's ape logo. The shoes are set to launch officially on May 4th.
Image Credit: BAPE, Suicoke
The sandals are plastered with co-branded details including the signature ABC Camo print. Additional details include the open toe look and the dramatic forefoot strap. The base foundation is also done in a militaristic green for a matching tonal look to round out the entire piece. It also features a tag that showcases the BAPE's ape logo. The shoes are set to launch officially on May 4th.
Image Credit: BAPE, Suicoke
Trend Themes
1. Sandals with Pockets - The addition of pockets to sandals can be a disruptive innovation opportunity for footwear brands that want to add functionality to their products.
2. Co-branded Footwear - Collaborative efforts between two or more brands could be an opportunity for creating unique footwear designs with added value to consumers.
3. Militaristic Footwear - Incorporating elements of the military style into footwear can be a disruptive innovation opportunity for brands looking to target consumers interested in streetwear or tactical gear.
Industry Implications
1. Footwear - Footwear brands can explore disruptive innovation opportunities by incorporating functional elements into their products, such as adding pockets to sandals.
2. Fashion - Co-branded footwear designs could be a disruptive innovation opportunity for fashion brands looking to expand their product offerings and appeal to a wider audience.
3. Military/tactical Gear - Incorporating militaristic design elements into streetwear or footwear can be a disruptive innovation opportunity for brands looking to target consumers interested in military or tactical gear.
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