Daniel Schwartz Creates Fiber Pieces That are Mesmerizing
Christopher DeLuca — August 16, 2011 — Unique
References: danielevanschwartz & etsy
Daniel Schwartz creates highly original pieces out fiber. His pieces are mesmerizingly intricate representations of internal organs created from yarn.
Never learning to crochet properly, Daniel Schwartz has developed a technique over the years that he now refers to as "no-chet." These phenomenal pieces are available for purchase through Schwartz's Etsy, but just like real internal organs, they will not come cheap. This is an artist creating some marvelous work.
Implications - Youth consumers are attracted to conspicuous irony as a form of humor. By using yarn to create internal organs Daniel Schwartz makes the unfamiliar (internal organs) seem familiar and comfortable by creating them out of yarn. Companies should consider using ironic humor in order to attract this demographic group.
Never learning to crochet properly, Daniel Schwartz has developed a technique over the years that he now refers to as "no-chet." These phenomenal pieces are available for purchase through Schwartz's Etsy, but just like real internal organs, they will not come cheap. This is an artist creating some marvelous work.
Implications - Youth consumers are attracted to conspicuous irony as a form of humor. By using yarn to create internal organs Daniel Schwartz makes the unfamiliar (internal organs) seem familiar and comfortable by creating them out of yarn. Companies should consider using ironic humor in order to attract this demographic group.
Trend Themes
1. Yarn Art - Artists can explore new techniques, like using yarn, to create mesmerizing artwork that challenges traditional mediums.
2. Conspicuous Irony - Companies can use ironic humor to attract youth consumers who find it appealing and humorous.
3. DIY Crafting - Individuals can discover new crafting techniques, like 'no-chet', as a way to create unique and original pieces.
Industry Implications
1. Art & Design - Exploring new mediums like yarn can create an opportunity for artists to stand out in a crowded marketplace.
2. Retail & E-commerce - Companies can capitalize on youth consumers' attraction to conspicuous irony by incorporating this humor into their branding and marketing strategies.
3. Crafting & DIY - Individuals seeking creative fulfillment or looking to turn their hobby into a business opportunity can explore new crafting techniques, like 'no-chet', to create unique pieces.
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