Daniel Bolliger Creates a Mirror Effect for 'Creatures'
Marissa Brassfield — July 23, 2009 — Fashion
References: danielbolligerstudio & behance.net
Models dressed in avant-garde fashion are enough eye candy on their own, but when they're doubled and combined with surreal HDR photography, as in Daniel Bolliger's 'Creatures,' the results are even more fabulous.
Daniel Bolliger's 'Creatures' features double doses of the same model in a surreal environment. From Beetlegues pants to shiny silver unisuits and sky-high cartoon hair, this shoot is one that needs to be seen to be believed.
Implications - In order to gain attention from the busy consumer, companies must be strategic when devising advertising campaigns. Repetition (as demonstrated with this twin fashion spread) is a great way to garner recognition from occupied individuals. Companies should consider how to incorporate brand repetition in both products and advertisements in order to distinguish a stronger brand image.
Daniel Bolliger's 'Creatures' features double doses of the same model in a surreal environment. From Beetlegues pants to shiny silver unisuits and sky-high cartoon hair, this shoot is one that needs to be seen to be believed.
Implications - In order to gain attention from the busy consumer, companies must be strategic when devising advertising campaigns. Repetition (as demonstrated with this twin fashion spread) is a great way to garner recognition from occupied individuals. Companies should consider how to incorporate brand repetition in both products and advertisements in order to distinguish a stronger brand image.
Trend Themes
1. Avant-garde Fashion - There is an opportunity for fashion industry to create more edgy and creative designs that push the boundaries of traditional fashion.
2. HDR Photography - The photography industry can explore more surreal and visually captivating techniques to create dynamic imagery.
3. Brand Repetition - Companies can use repetition as a marketing tool to create a stronger brand image and increase brand recognition.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating avant-garde designs and creative concepts for fashion shoots and advertisements.
2. Photography - The photography industry can explore the use of HDR photography and surreal environments to create more visually dynamic images for advertising and art.
3. Marketing and Advertising - The marketing and advertising industry can use the technique of brand repetition to create stronger brand images and increase brand recognition for products and services.
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