Alejandro Cartagena Capturesd Festival-Goers Enjoying the Show
Farida Helmy — April 5, 2014 — Life-Stages
References: alejandrocartagena & featureshoot
Taking candid dancing portraits of hipsters letting loose and feeling the beat, photographer Alejandro Cartagena captures festival-goers at just the right euphoric moment in his photography series 'Bliss.'
Cartagena takes shots of people getting lost in the sounds of music at the NRMAL music festival in Monterrey, Mexico. Using hipster-looking volunteers to get lost in their own world -- and let the world around them just vanish into darkness -- the dancing portraits are like a blur of pure rhapsody surrounded by black.
The well-known Mexican photographer chose to focus on the notions and joys of being young and free-spirited. With thousands attending NRMAL, Cartagena had his pick of happy subjects to help him capture the look and physical feeling of bliss at just the right moment surrounded by pounding rhythm, lyrics and bass.
Cartagena takes shots of people getting lost in the sounds of music at the NRMAL music festival in Monterrey, Mexico. Using hipster-looking volunteers to get lost in their own world -- and let the world around them just vanish into darkness -- the dancing portraits are like a blur of pure rhapsody surrounded by black.
The well-known Mexican photographer chose to focus on the notions and joys of being young and free-spirited. With thousands attending NRMAL, Cartagena had his pick of happy subjects to help him capture the look and physical feeling of bliss at just the right moment surrounded by pounding rhythm, lyrics and bass.
Trend Themes
1. Dancing Portraits - There is a growing trend in photography to capture candid and euphoric moments of festival-goers letting loose on the dance floor.
2. Hipster Culture - Hipster-looking volunteers are being used to capture the aesthetic of youth and free-spiritedness, which creates an opportunity for brands to promote their products or services through this subculture.
3. Music Festival Experience - Capturing the essence and joy of attending a music festival has become a popular trend, which presents an opportunity for festival organizers to enhance the overall experience by offering unique and memorable activities for attendees.
Industry Implications
1. Event Photography - The trend in candid dancing portraits provides an opportunity for event photographers to offer a unique and personalized service that captures the essence and experience of attending music festivals or other events.
2. Fashion and Lifestyle - The hipster culture trend provides an opportunity for fashion and lifestyle brands to cater to the unique aesthetic of this subculture by offering products and services that appeal to their values and beliefs.
3. Music Festivals - The trend in capturing the essence of attending a music festival provides an opportunity for festival organizers to enhance the overall experience by offering unique and memorable activities for attendees that cater to their interests and passions.
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