Damir Doma and Lotto Released a Range of Co-Branded Items for SS19
Amy Duong — June 28, 2018 — Art & Design
References: damirdoma & highsnobiety
Damir Doma and Lotto collaborated to introduce a range of sportswear for the Spring/Summer 2019 season. The latest pieces blends minimalistic elements with components of experimentation infused in sportswear apparel. The collection includes an exclusive selection of tracksuits, t-shirts, shorts, pants, jackets, bags, tank tops and long-sleeve shirts. A highlighting accent is a reinterpreted version of Lotto's double-diamond logo that appears throughout the series. Another notable detail are the origami-inspired t-shirts and sweaters that are folded and have a large logo print to give off a deconstructed effect.
Additionally, there is some digitally printed bleached fabric on the tracksuits and branding details finished in an airbrushed effect. The color palette is black, white, red and yellow. The Damir Doma and Lotto collection is now available online at Damir Doma.
Additionally, there is some digitally printed bleached fabric on the tracksuits and branding details finished in an airbrushed effect. The color palette is black, white, red and yellow. The Damir Doma and Lotto collection is now available online at Damir Doma.
Trend Themes
1. Co-branded Sportswear - Opportunity for brands to collaborate and create unique sportswear collections that blend minimalistic elements with experimental designs.
2. Origami-inspired Apparel - Opportunity for fashion brands to incorporate origami-inspired designs and deconstructed effects into their clothing, creating a unique and attention-grabbing style.
3. Digitally Printed Bleached Fabric - Opportunity for textile industries to explore the use of digitally printed bleached fabric, offering a distinct visual and textured effect in clothing and accessories.
Industry Implications
1. Fashion - Fashion brands can benefit from co-branding partnerships to attract new customers and create innovative sportswear collections.
2. Textile - Textile industries can explore new techniques such as digitally printing bleached fabric to offer unique and visually striking materials for clothing and accessories.
3. Sportswear - Sportswear brands can embrace origami-inspired designs and deconstructed effects to differentiate their products and cater to fashion-forward athletic consumers.
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