KAPITAL's Latest Additions to Its FW19 Range Sees Damask Patterns
References: kapital-webshop.jp & hypebeast
Streetwear label KAPITAL continues to prepare for the colder season as it adds a set of fleece jackets adorned with damask patterning for the Fall/Winter 2019 season. The seasonal pieces are adorned with meticulous graphics in the form of rich floral visuals.
There are two fleece jackets in total and each one is emblazoned with the traditional damask design in a captivating indigo hue on top of a beige tonal base for a strong contrasting look. The first of the two boasts a zippered enclosure and it is outlined with wine hues as the piping over the edge of the jacket and the central zipper. There are also two zipper enclosed pockets on the waist and red tribal emblems around the collar. The second of the two boasts a button enclosure with the same prints and a small patch of a stretched out tiger reading "KAPITAL"
There are two fleece jackets in total and each one is emblazoned with the traditional damask design in a captivating indigo hue on top of a beige tonal base for a strong contrasting look. The first of the two boasts a zippered enclosure and it is outlined with wine hues as the piping over the edge of the jacket and the central zipper. There are also two zipper enclosed pockets on the waist and red tribal emblems around the collar. The second of the two boasts a button enclosure with the same prints and a small patch of a stretched out tiger reading "KAPITAL"
Trend Themes
1. Bold Patterned Fleece Jackets - Creating unique and eye-catching designs on fleece jackets offers an opportunity to disrupt the outerwear market.
2. Damask Patterning - Using intricate damask patterns on clothing showcases a potential disruptive innovation in textile design and manufacturing.
3. Streetwear Label Expansion - Expanding the range of streetwear offerings, such as fleece jackets, presents an opportunity for disruptive growth within the fashion industry.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of bold patterned fleece jackets to capture new customer segments and stand out in a saturated market.
2. Textile - Incorporating intricate damask patterning in textile production can revolutionize the fabric industry and introduce unique products to consumers.
3. Outerwear - Developing innovative and eye-catching designs for jackets, like the KAPITAL fleece jackets, can disrupt the outerwear market and attract fashion-forward consumers.
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