Footlocker & Nike Teamed Up for the Dallas Home Air Max 97s
Riley von Niessen — April 17, 2019 — Fashion
References: footlocker & instagram
Footlocker and Nike recently revealed a fresh iteration of the ever-iconic Air Max 97 silhouette, dubbed the 'Dallas Home,' which is a part of their collaborative 'Home & Away' collection.
The Dallas Home Air Max 97s feature the classic wave-like designs along the uppers, with the different layers of material contrasting against one another. The tops of the uppers and the tongues are a deep black, with a thin wavy line of neon green hitting in the middle. The black material is featured underneath, and the majority of the material at the bottom of the uppers if overtaken by a clean white material. The neon green returns on the outsole, and a bright red Swoosh logo finishes off the look.
The sneakers will officially launch on April 18th, and will be available from participating Footlocker stores, as well as from the brand's online web shop.
The Dallas Home Air Max 97s feature the classic wave-like designs along the uppers, with the different layers of material contrasting against one another. The tops of the uppers and the tongues are a deep black, with a thin wavy line of neon green hitting in the middle. The black material is featured underneath, and the majority of the material at the bottom of the uppers if overtaken by a clean white material. The neon green returns on the outsole, and a bright red Swoosh logo finishes off the look.
The sneakers will officially launch on April 18th, and will be available from participating Footlocker stores, as well as from the brand's online web shop.
Trend Themes
1. Collaborative Footwear Collections - Opportunity for retailers to collaborate with third-party brands to create unique, co-branded footwear collections that appeal to sneakerheads and collectors alike.
2. Bold Accent Colors - Opportunity for designers to incorporate bold and unexpected accent colors in classic sneaker designs to create unique and eye-catching products.
3. Limited Edition Releases - Opportunity for retailers and brands to create limited edition sneaker releases that generate hype amongst collectors and fans, driving sales and brand loyalty.
Industry Implications
1. Footwear Retail - Retailers can benefit from collaborating with popular brands to release exclusive footwear collections that attract customers and drive sales.
2. Sportswear Manufacturing - Manufacturers can explore using bold and unusual accent colors in their classic sneaker designs to create products that stand out and appeal to a broader audience.
3. Fashion and Apparel - Fashion and apparel brands can tap into the limited edition sneaker market by collaborating with popular footwear brands to create exclusive releases that cater to sneakerheads and collectors.
1.7
Score
Popularity
Activity
Freshness
