The Mercura NYC Shades are All Flowers
Olivia Chow — May 17, 2012 — Fashion
References: mercuranyc & joylovesfashion
The matte-finish of these Mercura NYC daisy-framed sunglasses reminds me of the hardened sugar found on a 9-year old girl’s birthday cake. Nonetheless, the detail of the pattern with the variation in size of the flowers keeps these frames looking quirky and chic rather than juvenile. They recall the garden on the cover of The Beatles’ Sgt. Peppers Lonely Heart Club Band and the flower power mantra of the anti-war 60s.
Mercura is a favorite of Tyra Banks and Elton John. Of course, the spectacular spectacles are most famously worn by Lady Gaga in numerous videos, which have become a signature look of the pop icon. However, don’t be fooled; the designers Rachel & Merrilee have long been established. They’ve been collaborating in their Chelsea studio (which they still keep in addition to their loft in Flatiron) since the mid-70s, making their ability to stay current particularly impressive.
Mercura is a favorite of Tyra Banks and Elton John. Of course, the spectacular spectacles are most famously worn by Lady Gaga in numerous videos, which have become a signature look of the pop icon. However, don’t be fooled; the designers Rachel & Merrilee have long been established. They’ve been collaborating in their Chelsea studio (which they still keep in addition to their loft in Flatiron) since the mid-70s, making their ability to stay current particularly impressive.
Trend Themes
1. Flower-themed Accessories - The popularity of Mercura NYC's daisy sunglasses suggests a rising trend for flower-themed accessories, particularly in the eyewear industry.
2. Quirky and Playful Eyewear - Mercura NYC's success with their unique and whimsical eyewear designs presents an opportunity for other eyewear companies to explore the market of playful and unconventional eyewear.
3. Nostalgic Fashion - The references to 60s flower power and iconic album covers in Mercura NYC's designs reveal a trend towards nostalgia-inspired fashion and could inspire other companies to incorporate retro elements into their products.
Industry Implications
1. Eyewear - Mercura NYC's eye-catching and unconventional designs indicate an opportunity for innovation and creativity within the eyewear industry.
2. Fashion - The success of Mercura NYC's unique and playful designs suggests a growing demand for more unconventional and creative fashion products.
3. Accessories - The rising trend of flower-themed accessories, such as Mercura NYC's daisy sunglasses, presents potential opportunities for accessory companies to incorporate more floral motifs into their products.
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