The Dabur Anticavity Toothpaste Campaign Embraces a Black Sheep Theme
Meghan Young — June 21, 2016 — Marketing
References: adeevee
Cavities definitely stand out like the black sheep among two otherwise perfect rows of pearly whites as the Dabur Anticavity Toothpaste ad campaign shows. Unless, of course, you actually have some really bad dental hygiene habits. In that case, a white tooth might be the outcast. That said, however, these images creatively and cleverly capture just what its like to have a decaying tooth.
Conceived and executed by the McCann ad agency branch based in Mumbai, India, the Dabur Anticavity Toothpaste ad campaign is quite simple. Aside from the talented illustrations created by artist Harshad Khaire, it doesn't say much. It lets the dark images speak for themselves, thus relating to a slew of different demographics.
Conceived and executed by the McCann ad agency branch based in Mumbai, India, the Dabur Anticavity Toothpaste ad campaign is quite simple. Aside from the talented illustrations created by artist Harshad Khaire, it doesn't say much. It lets the dark images speak for themselves, thus relating to a slew of different demographics.
Trend Themes
1. Outcast Teeth Ads - Ads that creatively use dark images of decaying teeth to market dental hygiene products.
2. Black Sheep Marketing - Using the black sheep concept to create effective marketing campaigns.
3. Minimalistic Ad Campaigns - Ad campaigns that rely on clever and simple visuals rather than text or slogans.
Industry Implications
1. Dental Care - Creating innovative and minimalistic marketing campaigns for dental care products using the black sheep concept.
2. Advertising - Developing creative and impactful ad campaigns using minimalistic visuals and dark imagery.
3. Illustration - Collaborating with talented illustrators to create visually captivating ad campaigns for various industries including dental care and personal hygiene.
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