The Cyrcle Smartphone is Intended to Appeal to Women
Malika Renee Butss — March 7, 2016 — Tech
References: independent & ibtimes
While most smartphones are gender neutral, the Cyrcle smartphone is among the first mobile devices designed specifically for female consumers. This circular device has been made with natural preferences in mind while appealing to women only.
Developed by Dtoor, the Cyrcle smartphone represents an elegant mobile design, which is meant to fit better in women's smaller pockets. While some think rectangular smartphones are more masculine, female consumers do have the choice of adorning their device with feminine phone cases and other ornaments. However, the Cyrcle smartphone eliminates the hassle of having to decorate its exterior as it already looks female-friendly. Reminiscent of a compact mirror, the device flips open and has a small circular screen embedded in the bottom half.
Moving forward, Dtoor intends to improve the design and release a more advanced 4G version with two screens.
Developed by Dtoor, the Cyrcle smartphone represents an elegant mobile design, which is meant to fit better in women's smaller pockets. While some think rectangular smartphones are more masculine, female consumers do have the choice of adorning their device with feminine phone cases and other ornaments. However, the Cyrcle smartphone eliminates the hassle of having to decorate its exterior as it already looks female-friendly. Reminiscent of a compact mirror, the device flips open and has a small circular screen embedded in the bottom half.
Moving forward, Dtoor intends to improve the design and release a more advanced 4G version with two screens.
Trend Themes
1. Female-targeted Smartphones - Creating smartphones designed specifically to appeal to female consumers opens up opportunities for companies to tap into an untapped market segment.
2. Ergonomic Smartphone Design - Developing smartphones with ergonomic designs that fit better in women's smaller pockets can lead to increased user satisfaction for female consumers.
3. Customizable Smartphone Exteriors - Offering smartphones with pre-designed exteriors that cater to specific gender preferences eliminates the need for users to purchase separate phone cases and allows for more personalized expression.
Industry Implications
1. Technology - The tech industry can capitalize on the trend of female-focused smartphones by creating innovative features that cater to the needs and preferences of female consumers.
2. Fashion - The fashion industry can collaborate with smartphone manufacturers to create stylish and fashionable accessories that complement female-focused smartphones.
3. Consumer Electronics - Within the consumer electronics industry, companies can explore the production of ergonomic smartphone designs that prioritize user comfort, especially for female consumers.
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