Consortium's Custom-Only Pop-Up Features Made-to-Order Brands
Ellen Smith — August 14, 2018 — Business
References: shopconsortium & psfk
The push for more personalized clothing labels continues and in light of this, the brand Consortium opened a custom-only pop-up that created a shopping experience that was completely unique to each guest.
Consortium hosts a variety of made-to-order brands, and this brick-and-mortar effort brought those highly customizable brands under one roof. The event featured offerings from labels like the perfume brand, Olfactory and the shoe brand Awl & Sundry. The assortment of products in this space are all customizable, offering consumers the unique opportunity to design and personalize their own product.
According to the founder of Consortium, Sam Payrovi, “Not only does it present a much better, more efficient retail model for these retailers, but also it drives customers in store because customization is better in store than it is on eCommerce.”
Consortium hosts a variety of made-to-order brands, and this brick-and-mortar effort brought those highly customizable brands under one roof. The event featured offerings from labels like the perfume brand, Olfactory and the shoe brand Awl & Sundry. The assortment of products in this space are all customizable, offering consumers the unique opportunity to design and personalize their own product.
According to the founder of Consortium, Sam Payrovi, “Not only does it present a much better, more efficient retail model for these retailers, but also it drives customers in store because customization is better in store than it is on eCommerce.”
Trend Themes
1. Personalized Shopping Experience - The push for personalized clothing labels continues as brands like Consortium create custom-only pop-up shops, providing shoppers with a unique and tailored shopping experience.
2. Made-to-order Brands - Consortium's custom-only pop-up brings together a variety of made-to-order brands, giving consumers the opportunity to customize and design their own products.
3. In-store Customization - Consortium's custom-only pop-up highlights the advantage of in-store customization, driving customers to physical retail locations for a better and more efficient customization experience.
Industry Implications
1. Fashion Retail - The customizable pop-up shop trend presents innovative opportunities for fashion retailers to offer personalized products and unique shopping experiences to their customers.
2. Perfume - The inclusion of customizable perfume brands at Consortium's custom-only pop-up suggests the potential for disruption and personalization in the perfume industry.
3. Shoe - Consortium's custom-only pop-up showcasing customizable shoe brands opens up new avenues for disruption and innovation in the shoe industry, catering to individual style preferences and customization desires.
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