Jason Markow is Giving the Gift of Nothing in a Design-Forward Manner
Kalin Ned — May 24, 2019 — Art & Design
References: fastcompany & kickstarter
Jason Markow's custom-made envelope Kickstarter has seen a surge in popularity, but the campaign is raising funds for "virtually nothing." The project brings consumers a piece of "boutique stationery" for $15 USD. Deemed as "the perfect gift for the person who has everything," the campaign has raised almost $10,000 USD.
Essentially, what consumers get when they back the Kickstarter is a one-of-a-kind custom-made envelope that is produced on letterpress. There is a total of 11 prototypes, each designed by Jason Markow "who is better known for illustrating and creating wall art for many celebrities." Each custom-made envelope is numbered and made on heavy craft paper, boasting embossed envelopes, a holographic sticker, and a wax seal.
The campaign has been identified as a form of "modern-day Dadaism" that can also be perceived as a budding commercial project which will surely put Jason Markow on the map.
Essentially, what consumers get when they back the Kickstarter is a one-of-a-kind custom-made envelope that is produced on letterpress. There is a total of 11 prototypes, each designed by Jason Markow "who is better known for illustrating and creating wall art for many celebrities." Each custom-made envelope is numbered and made on heavy craft paper, boasting embossed envelopes, a holographic sticker, and a wax seal.
The campaign has been identified as a form of "modern-day Dadaism" that can also be perceived as a budding commercial project which will surely put Jason Markow on the map.
Trend Themes
1. Custom-made Envelopes - The trend of creating custom-made envelopes with unique designs and features.
2. Boutique Stationery - The trend of offering high-end and personalized stationery products to consumers.
3. Modern-day Dadaism - The trend of embracing unconventional and avant-garde artistic expressions in commercial projects.
Industry Implications
1. Printing and Paper Products - The printing and paper products industry can explore the market demand for custom-made envelopes and develop innovative printing techniques to meet consumer preferences.
2. Artisanal Stationery - The artisanal stationery industry can capitalize on the demand for boutique stationery by offering unique designs, high-quality materials, and personalized options.
3. Creative Marketing and Branding - The creative marketing and branding industry can leverage the concept of modern-day Dadaism to create disruptive and memorable campaigns for businesses and individuals.
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