This Company Allows Users to Design and Order a Personalized Bike
Mishal Omar — August 2, 2016 — Art & Design
References: roll-online & kickstarter
'Roll: Bicycle Company' aims to make customized bikes that suit the needs of users' lifestyles.
Users can order a bike through a two-step process that the company offers. The first step is for the user to choose a style of bike based on their location or need -- there are three different options for this step including 'sport,' 'city,' and 'adventure.' From there, people ordering the bikes can size the bike based on their height and choose their desired colors, frames and forks.
By creating an interactive experience in which people can create customized bikes to suit their aesthetic and functional needs, the company is providing a more comprehensive business model that effectively caters to specific client requests.
Users can order a bike through a two-step process that the company offers. The first step is for the user to choose a style of bike based on their location or need -- there are three different options for this step including 'sport,' 'city,' and 'adventure.' From there, people ordering the bikes can size the bike based on their height and choose their desired colors, frames and forks.
By creating an interactive experience in which people can create customized bikes to suit their aesthetic and functional needs, the company is providing a more comprehensive business model that effectively caters to specific client requests.
Trend Themes
1. Customization Services - The trend of offering customizable products and services allows businesses to cater to individual preferences and needs, creating a more personalized customer experience.
2. Interactive User Interfaces - The trend of interactive user interfaces enhances customer engagement and satisfaction by allowing users to actively participate in the design and customization process.
3. Lifestyle-oriented Products - The trend of offering lifestyle-oriented products enables businesses to attract and retain customers by providing solutions that align with their specific lifestyles and preferences.
Industry Implications
1. Customized Manufacturing - The customized bike service industry can leverage technology and automation to offer personalized manufacturing processes, streamlining production and reducing costs.
2. E-commerce - The e-commerce industry can capitalize on the demand for customizable products by providing platforms and infrastructures that support the design, ordering, and delivery of personalized goods.
3. Urban Mobility - The urban mobility industry can seize the opportunity to offer customized bike services that cater to the specific needs and preferences of urban commuters, promoting sustainable transportation alternatives.
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