This Platform Lets You Customize Your Own Sofa in Any Shape or Color
Jen Chae — July 3, 2013 — Art & Design
Spanish furniture company myOruga lets you customize your own sofa on its easy-to-use online platform. Providing white couches as your blank canvas, myOruga gives you the option of exactly which colors, patterns and even shapes you'd like to see. Taking advantage of this flexible customization app, many customers have designed couches that are truly one of a kind.
Aside from the fun and flexible customization feature, myOruga is widely known for having extremely lightweight sofas. Some of its products are just 28kg -- as light as a child. The couches are also environmentally conscious, as they do not contain any wood or metal parts. This concept has allowed consumers to step into the shoes of furniture designing. With the range of shapes, sizes and colors to choose from, myOruga proves that sofa shopping can be a fun activity.
Aside from the fun and flexible customization feature, myOruga is widely known for having extremely lightweight sofas. Some of its products are just 28kg -- as light as a child. The couches are also environmentally conscious, as they do not contain any wood or metal parts. This concept has allowed consumers to step into the shoes of furniture designing. With the range of shapes, sizes and colors to choose from, myOruga proves that sofa shopping can be a fun activity.
Trend Themes
1. Customizable Sofas - The trend of customizable sofas allows customers to personalize their furniture, creating unique and personalized pieces.
2. Online Customization Platforms - The rise of online platforms like myOruga enables users to easily customize and design their own sofas, revolutionizing the furniture shopping experience.
3. Lightweight and Environmentally Conscious Furniture - The trend towards lightweight and eco-friendly sofas offers customers sustainable options that are easy to move and transport.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can explore the opportunity to incorporate customizable options into their products, allowing customers to design their own unique pieces.
2. E-commerce - The growing popularity of online customization platforms presents an opportunity for e-commerce businesses to create user-friendly interfaces where customers can personalize their furniture.
3. Sustainable Design - The demand for lightweight and environmentally conscious furniture opens up opportunities for the sustainable design industry to create innovative products that reduce environmental impact.
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