These Customizable Bags Can Be Shaped into Different Styles
Mishal Omar — September 21, 2016 — Art & Design
'Akris' is a luxury fashion, accessory and lifestyle brand and its newest campaign 'Create Your Aidentity' provides customizable bags for its consumers.
This coming fall, Akris is offering a bespoke service in its stores, giving consumers the ability to choose between different variations of the same purse to customize it to their stylistic needs and preferences. Customers are able to choose between 15 different colored leathers for the base of the purse, while also choosing their own metal hardware, closures and personal monogram. The bags come in a trapezoidal shape in different sizes and are able to transform into a tote or bucket style.
These customizable bags are able to suit the needs of Akris' consumers while also promoting the brand itself.
This coming fall, Akris is offering a bespoke service in its stores, giving consumers the ability to choose between different variations of the same purse to customize it to their stylistic needs and preferences. Customers are able to choose between 15 different colored leathers for the base of the purse, while also choosing their own metal hardware, closures and personal monogram. The bags come in a trapezoidal shape in different sizes and are able to transform into a tote or bucket style.
These customizable bags are able to suit the needs of Akris' consumers while also promoting the brand itself.
Trend Themes
1. Customizable Bags - The trend of customizable bags allows consumers to personalize their accessories and express their unique style.
2. Bespoke Services - The rise of bespoke services in luxury brands offers consumers the opportunity to create one-of-a-kind products tailored to their preferences.
3. Transformative Accessories - Transformative accessories, like these customizable bags that can change style, are gaining popularity for their versatility and adaptability.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on the trend of customizable bags to attract customers seeking personalized accessories.
2. Retail - Retailers can incorporate bespoke services to provide a unique shopping experience and differentiate themselves from competitors.
3. Personalized Accessories - The market for personalized accessories is expanding, creating opportunities for brands that offer customized products like these transformative bags.
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