Asprey Teams up with BWD to Create a Customized Watch
Jonathon Brown — November 13, 2012 — Fashion
References: hodinkee & highsnobiety
London retailer Asprey has teamed up with Bamford Watch Department on this new offering of 50 Submarines, 25 Milgaursses and 12 Datonas.
Only available via Asprey directly, the custom watches were given a black physical vapor deposit treatment and graced with the Asprey’s signature purple on the dial. Asprey is a high-end jewelry and accessory retailer in the UK, US, Switzerland and Japan. These watches cost £15,000, £16,800 and £24,000 each, so if you are thinking about dropping some serious cash on a luxury timepiece, this is a great place to start shopping.
The purple really adds a great accent to the design, and helps this watch stand out above all other luxury competitors.
Only available via Asprey directly, the custom watches were given a black physical vapor deposit treatment and graced with the Asprey’s signature purple on the dial. Asprey is a high-end jewelry and accessory retailer in the UK, US, Switzerland and Japan. These watches cost £15,000, £16,800 and £24,000 each, so if you are thinking about dropping some serious cash on a luxury timepiece, this is a great place to start shopping.
The purple really adds a great accent to the design, and helps this watch stand out above all other luxury competitors.
Trend Themes
1. Customized Luxury Watches - The trend of creating customized luxury watches with unique design elements and accents like Asprey’s signature purple could disrupt the luxury watch market and appeal to high-end consumers looking for personalized pieces.
2. Brand Collaborations - Collaborations between high-end brands like Asprey and Bamford Watch Department could continue to dominate the luxury watch industry and create unique offerings for consumers.
3. Color Accents in Luxury Watches - The use of bold color accents like Asprey’s signature purple in luxury watches, could create a new trend and drive innovation in the high-end watch industry.
Industry Implications
1. Luxury Watches - Asprey’s collaboration with Bamford Watch Department and the addition of their signature purple to the watches may disrupt the traditional luxury watch market and appeal to high-end consumers.
2. Jewelry and Accessories - Asprey’s expansion into luxury watches can be viewed as industry diversification for jewelry and accessories retailers looking to expand their offerings and reach a wider audience.
3. Direct to Consumer (DTC) - Asprey’s decision to sell the customized watches exclusively through their website may pave the way for other luxury retailers to explore DTC sales as a means of reaching their target audience more directly.
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