Danier Leather Works with Style Shapers to Design Custom Leather
Shelby Lee Walsh — August 23, 2013 — Fashion
When Danier Leather and MacIntyre Communications approached me to work on a campaign that focused on five Toronto influencers making custom leather jackets, (unsurprisingly) I was all in.
The campaign is titled "Style Shapers" and includes the likes of:
Lance Chung - Online Editor at Sharp Magazine
Jay Strut - Fashion Blogger of JayStrut.com
Gracie Carroll - Fashion, Beauty & Lifestyle Blogger of GracieCarroll.com
Emily Ramshow - Assistant Fashion News Editor at FLARE Magazine
Great company to be in! While the custom jackets haven't been revealed to the public or participants yet (I'm dying in anticipation), each custom leather jacket will certainly reflect the unique personalities of each influencer. For my personal design, expect some quilting, defined shoulders and a military inspiration.
Follow the journey with the social hashtag #MyDanier and catch a sneak peek of all of the designs!
The campaign is titled "Style Shapers" and includes the likes of:
Lance Chung - Online Editor at Sharp Magazine
Jay Strut - Fashion Blogger of JayStrut.com
Gracie Carroll - Fashion, Beauty & Lifestyle Blogger of GracieCarroll.com
Emily Ramshow - Assistant Fashion News Editor at FLARE Magazine
Great company to be in! While the custom jackets haven't been revealed to the public or participants yet (I'm dying in anticipation), each custom leather jacket will certainly reflect the unique personalities of each influencer. For my personal design, expect some quilting, defined shoulders and a military inspiration.
Follow the journey with the social hashtag #MyDanier and catch a sneak peek of all of the designs!
Trend Themes
1. Influencer-designed Fashion - Opportunity for brands to collaborate with influencers to create custom-designed fashion pieces that reflect their unique personalities.
2. Custom Leather Jackets - Growing demand for custom-made leather jackets that cater to individual styles and preferences.
3. Social Media Branding Campaigns - Rise in social media campaigns utilizing hashtags to showcase influencer collaborations and generate excitement among followers.
Industry Implications
1. Fashion & Apparel - Incorporating influencer collaborations and custom designs in the fashion industry to meet consumer demand for personalized and unique clothing options.
2. Social Media Marketing - Utilizing social media platforms and influencer partnerships to create engaging branding campaigns and increase brand awareness.
3. Leather Goods Manufacturing - Opportunity for leather goods manufacturers to offer customized options and collaborate with influencers to cater to niche markets and individual styles.
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