The 'Flawless Makeup' App Lets Users Find Makeup Shades They Adore
Michael Hemsworth — February 24, 2016 — Tech
References: itunes.apple & teenvogue
The market for custom cosmetics is increasing as women seek out ways to look their best, which the 'Flawless Makeup' app enables to be easier than ever.
Working to provide girls everywhere with the ability to get the exact shade of lipstick they want, the 'Flawless Makeup' app works by offering users a variety of different options. Users can either choose a photo to scan, snap a fresh picture or browse through the various offerings. If a certain shade is not available for immediate purchase, the 'Flawless Makeup' app will provide the ability to have the custom cosmetic created just for you.
Explaining the 'Flawless Makeup' app, creator and developer Christ Merkle says, "Whenever you give more control to the consumer, you create a massive opportunity to create a closer relationship with your audience. Instead of having to predict next season's hottest shades, setting up a huge manufacturing process and fulfillment over months, beauty brands can shorten that lead-time and optimize for current demand."
Working to provide girls everywhere with the ability to get the exact shade of lipstick they want, the 'Flawless Makeup' app works by offering users a variety of different options. Users can either choose a photo to scan, snap a fresh picture or browse through the various offerings. If a certain shade is not available for immediate purchase, the 'Flawless Makeup' app will provide the ability to have the custom cosmetic created just for you.
Explaining the 'Flawless Makeup' app, creator and developer Christ Merkle says, "Whenever you give more control to the consumer, you create a massive opportunity to create a closer relationship with your audience. Instead of having to predict next season's hottest shades, setting up a huge manufacturing process and fulfillment over months, beauty brands can shorten that lead-time and optimize for current demand."
Trend Themes
1. Increasing Demand for Custom Cosmetics - The demand for custom cosmetics is rising as women seek personalized beauty products.
2. Integration of Technology in Beauty Industry - Apps like 'Flawless Makeup' are bridging the gap between technology and beauty, offering innovative solutions to consumers.
3. Closer Consumer-brand Relationships - Custom lipstick apps like 'Flawless Makeup' allow beauty brands to build closer relationships with their audience by offering more control and customization options.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the increasing trend of custom cosmetics, offering personalized beauty products to their customers.
2. App Development - The growing popularity of custom cosmetic apps like 'Flawless Makeup' presents a significant opportunity for app developers to create innovative solutions in the beauty industry.
3. Manufacturing and Fulfillment - The rise in demand for custom cosmetics creates an opportunity for manufacturers to optimize production processes and fulfill orders based on current demand.
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