The Current/Elliott Spring 2012 Catalog is Set on a Lazy Sunday
Meghan Young — January 27, 2012 — Fashion
References: currentelliott & refinery29
The onset of summer can be a listless time, as the Current/Elliott Spring 2012 lookbook shows. As the days get nicer, people want to get out of the house, but they are either still stuck in a winter funk or there are no real activities to distract them yet—other than looking good, of course. Primped and ready to enjoy life, the models in the Current/Elliott Spring 2012 catalog are nevertheless restlessly bored.
Designed by Los Angeles-based fashion duo Emily Current and Meritt Elliott, the Current/Elliott Spring 2012 denim collection reflects this lazy Sunday mood beautifully. Softly feminine with floral print, Victorian-inspired accents and a pastel palette, the pieces are casually chic; perfect to lounge around the house in.
Designed by Los Angeles-based fashion duo Emily Current and Meritt Elliott, the Current/Elliott Spring 2012 denim collection reflects this lazy Sunday mood beautifully. Softly feminine with floral print, Victorian-inspired accents and a pastel palette, the pieces are casually chic; perfect to lounge around the house in.
Trend Themes
1. Lazy Sunday Fashion - Fashion companies can capitalize on the trend of relaxed, effortlessly chic clothing styles that reflect a laidback weekend aesthetic.
2. Summer Doldrums - Opportunities arise for businesses to offer unique and engaging experiences that combat the onset of boredom during the summer.
3. Indoor Activities - Businesses can innovate and offer indoor activities and entertainment to keep people engaged and happy during the summer months.
Industry Implications
1. Fashion - Fashion companies can invest in the development of clothing collections that offer an effortless, relaxed look.
2. Entertainment - Indoor entertainment industries, such as arcades or movie theaters, can provide escape from the summer doldrums by offering immersive experiences.
3. Hospitality - Hotels and resorts can offer unique and engaging experiences, such as indoor activities and retreats, that keep guests entertained and happy during summer months.
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