The Brand CurlKit Provides Hair Products for Black Women
Mishal Omar — February 21, 2017 — Fashion
References: twitter & curlkitshop
Since mainstream beauty brands and department stores do not often offer hair products that are suited to the hair types of women of color, these women must instead turn to brands like CurlKit to find products that suit their needs.
The brand offers a monthly subscription box at an affordable price that offers its users a series of sample-sized hair products from different brands. Consumers can test out these products and if they have the desired effects, can choose to buy the full size on their own. Products in the collection have, in the past, included ingredients such as argan oil, botanicals and fruits.
The fact that CurlKit specifically targets women of color ensures that it is able to set itself apart from the many other brands on the market.
The brand offers a monthly subscription box at an affordable price that offers its users a series of sample-sized hair products from different brands. Consumers can test out these products and if they have the desired effects, can choose to buy the full size on their own. Products in the collection have, in the past, included ingredients such as argan oil, botanicals and fruits.
The fact that CurlKit specifically targets women of color ensures that it is able to set itself apart from the many other brands on the market.
Trend Themes
1. Beauty Subscription Boxes - Subscription-based beauty boxes deliver sample-sized products to consumers, allowing them to discover and try new products before purchasing full sizes.
2. Inclusive Beauty - Brands like CurlKit cater to the specific needs of underrepresented communities, providing hair products that were previously lacking in the mainstream market.
3. Natural and Botanical Ingredients - Haircare products infused with natural ingredients like argan oil, botanicals, and fruits address consumers' growing preference for natural and sustainable beauty options.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage subscription services and inclusive product offerings to reach a more diverse and discerning customer base.
2. E-commerce - The rise of subscription-based models and the demand for specialized products opens up opportunities for e-commerce platforms to connect customers with niche brands like CurlKit.
3. Natural and Organic Products - The natural and organic product industry can benefit from the growing consumer preference for ingredient-conscious and sustainable beauty options, capitalizing on the demand for natural haircare products.
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