The Curalate Social Curation Platform Monitors Brand Activity
Sarah Moore — May 19, 2012 — Marketing
References: curalate
The Curalate social curation platform makes it easy to pinpoint who is talking about one's brand online and what it is they're saying about it.
While Pinterest provides an effective social media presence in terms of exposure, especially if one is in the business of cupcake making, it's not especially helpful when it comes to monitoring one's online impact or interacting with the clientele.
By pairing with the popular pinboard site, however, Curalate has created a web-based tracking system that finds relevant content and discussions online regarding a specific product or service and compiles it into meaningful data.
The website monitors all of the pinning activity that comes from the brand's homepage, as well as their Pinterest page, and details how many people are talking about the product, what they're saying about it and other statistical information. It also allows for the company to directly interact with their fan base to maintain effective client relations.
While Pinterest provides an effective social media presence in terms of exposure, especially if one is in the business of cupcake making, it's not especially helpful when it comes to monitoring one's online impact or interacting with the clientele.
By pairing with the popular pinboard site, however, Curalate has created a web-based tracking system that finds relevant content and discussions online regarding a specific product or service and compiles it into meaningful data.
The website monitors all of the pinning activity that comes from the brand's homepage, as well as their Pinterest page, and details how many people are talking about the product, what they're saying about it and other statistical information. It also allows for the company to directly interact with their fan base to maintain effective client relations.
Trend Themes
1. Social Curation Platform - The trend of social curation platforms like Curalate presents disruptive innovation opportunities to track brand activity and interact with customers online.
2. Online Impact Monitoring - The trend of online impact monitoring systems provides disruptive innovation opportunities to gather meaningful data about brand mentions, customer conversations, and statistical information.
3. Customer Engagement Analytics - The trend of customer engagement analytics tools, like Curalate, offers disruptive innovation opportunities to directly interact with customers, maintain effective client relations, and enhance brand reputation.
Industry Implications
1. Social Media Monitoring - The social media monitoring industry can take advantage of social curation platforms like Curalate to track brand mentions and enhance customer engagement.
2. Data Analytics - The data analytics industry can leverage online impact monitoring systems to gather meaningful data, perform sentiment analysis, and provide insights for brand strategy optimization.
3. Customer Relationship Management (CRM) - The CRM industry can benefit from customer engagement analytics tools to improve customer interactions, personalized marketing campaigns, and overall brand loyalty.
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