The Cup of Coffee App Uses Emojis to Conceal the Identity of Each Dater
Katherine Pendrill — March 16, 2016 — Tech
References: youandthegang & psfk
While it may sound like a tool for finding the nearest cafe, the Cup of Coffee app is actually a brand new dating platform that uses emojis to help users find their perfect match. Unlike other dating apps, this new service forces users to try and convey their personality with emojis instead of personal pictures.
The Cup of Coffee app works by stripping down the amount of information on each user's profile. Instead of pictures, users are forced to choose an emoji that represents themselves. They can then add a few sentences about activities they enjoy to provide a bit more context for those viewing their profile. The app will not reveal any information about the person's name or gender until both parties have agreed to meet up for a cup of coffee. As the app's website explains, "Cup of Coffee is built on the following premises: Anonymous first, mobile first, fun first, no sign up, and no personal data needed."
While the idea of using emojis to help users connect may sound a bit unusual, the app ultimately offers a different way to approach online dating that is not photo-centric.
The Cup of Coffee app works by stripping down the amount of information on each user's profile. Instead of pictures, users are forced to choose an emoji that represents themselves. They can then add a few sentences about activities they enjoy to provide a bit more context for those viewing their profile. The app will not reveal any information about the person's name or gender until both parties have agreed to meet up for a cup of coffee. As the app's website explains, "Cup of Coffee is built on the following premises: Anonymous first, mobile first, fun first, no sign up, and no personal data needed."
While the idea of using emojis to help users connect may sound a bit unusual, the app ultimately offers a different way to approach online dating that is not photo-centric.
Trend Themes
1. Emoji-based Dating - Disruptive innovation opportunity: Develop new dating platforms that prioritize anonymous and fun interactions using emojis instead of personal pictures.
2. Anonymous Profiles - Disruptive innovation opportunity: Create platforms that focus on anonymous profiles, allowing users to connect based on shared interests rather than appearances.
3. Minimalist Dating - Disruptive innovation opportunity: Explore minimalist dating app concepts that strip down user profiles, encouraging users to convey their personalities through limited information and emojis.
Industry Implications
1. Online Dating - Disruptive innovation opportunity: Introduce new features to online dating platforms by incorporating emoji-based profiles to enhance user experiences.
2. Social Networking - Disruptive innovation opportunity: Develop social networking platforms that prioritize anonymous interactions and non-visual expressions through emojis.
3. Mobile App Development - Disruptive innovation opportunity: Create innovative mobile dating applications that leverage creative ways to present user profiles, such as through emojis and minimal information.
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