The Cube Pour Homme Packaging Embodies the Product Name
Amelia Roblin — February 21, 2011 — Fashion
References: mike-flache & thedieline
Sometimes the simpler the branding, the more attractive a product is, and this Cube Pour Homme packaging is a prime example. The geometric shape of the cologne bottle epitomizes the fragrance's label, creating a clever container that emits elegance and class.
Designed by Mike Flache of Germany, Cube Pour Homme packaging incorporates three sliced segments. The capless perfume bottle remains in a closed position in its cubic form, and can be sprayed only when its fragments are misaligned.
Designed by Mike Flache of Germany, Cube Pour Homme packaging incorporates three sliced segments. The capless perfume bottle remains in a closed position in its cubic form, and can be sprayed only when its fragments are misaligned.
Trend Themes
1. Geometric Packaging - There is an opportunity for disruptive innovation in creating unique packaging designs that incorporate geometric shapes to enhance branding and appeal.
2. Minimalist Branding - Simplifying branding elements and focusing on a minimalistic design aesthetic can increase the attractiveness and desirability of a product.
3. Interactive Packaging - Developing packaging that requires user interaction, such as aligning fragments to activate or use the product, can create a more engaging and memorable consumer experience.
Industry Implications
1. Fragrance - Innovative packaging designs like the Cube Pour Homme can disrupt the fragrance industry by elevating the visual appeal and creating a unique selling point for products.
2. Design - There is an opportunity for disruption in the design industry by incorporating geometric shapes and minimalistic elements to create visually striking and functional packaging solutions.
3. Consumer Goods - Interactive packaging concepts can disrupt the consumer goods industry by creating memorable and interactive experiences that strengthen brand loyalty and drive sales.
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