The 'Crystal Cave' Magnifies a Molecule of Sugar
Amelia Roblin — September 25, 2010 — Marketing
References: bakingmad & cakeheadlovesevil.wordpress
The 'Crystal Cave' was a magnified display of the sucrose molecule, realized by Bompas & Parr with art directors Cecilia Carey and Emma Rios. This exhibit at London Fashion Week gave visitors the experience of having been shrunk down to the size of a 1/2mm grain of sugar, capable of observing its crystalline structures.
The 'Crystal Cave' was an installation to promote the 'Baking Mad' website, and 'Silver Spoon' sugar, which was used exclusively for the sweet display.
The 'Crystal Cave' was an installation to promote the 'Baking Mad' website, and 'Silver Spoon' sugar, which was used exclusively for the sweet display.
Trend Themes
1. Magnified Displays - Opportunity for creating immersive experiences by magnifying and showcasing microscopic structures.
2. Interactive Installations - Opportunity to engage visitors through interactive displays that offer unique experiences.
3. Branded Experiences - Opportunity to promote brands through innovative and visually captivating installations.
Industry Implications
1. Food and Beverage - Exploring the potential for creating immersive experiences that highlight the beauty and complexity of food and beverage ingredients.
2. Art and Design - Creating interactive installations that merge art and technology, transforming traditional exhibition spaces.
3. Marketing and Advertising - Using innovative branded experiences to captivate audiences and promote products or services.
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