Crystal Bridges Museum of American Art
Going Like Sixty — March 28, 2008 — Art & Design
References: crystalbridges.org
One of the Wal-Mart billionaires decided that the world wide headquarters for Wal-mart, Bentonville, Arkansas, needed a world-class art institution.
The Crystal Bridges Museum of American Art will be dedicated to American art and artists. Over 100,000 square feed with a 25 seat auditorium will be built and ready to open in three years.
All photos are by Timothy Hursley courtesy Crystal Bridges Museum of American Art.
Implications - Large-scale corporations continually strive for positive public perception of their brand, and investing in educational initiatives and the arts is a surefire way to boost a company’s image. Funding museums and art galleries that showcase work from regional artists not only enhances the company’s dedication to education, but also its focus on the local community.
The Crystal Bridges Museum of American Art will be dedicated to American art and artists. Over 100,000 square feed with a 25 seat auditorium will be built and ready to open in three years.
All photos are by Timothy Hursley courtesy Crystal Bridges Museum of American Art.
Implications - Large-scale corporations continually strive for positive public perception of their brand, and investing in educational initiatives and the arts is a surefire way to boost a company’s image. Funding museums and art galleries that showcase work from regional artists not only enhances the company’s dedication to education, but also its focus on the local community.
Trend Themes
1. Corporate Support for the Arts - Large-scale corporations investing in museums and art galleries to enhance their brand image and community focus.
2. Promotion of Regional Artists - Investment in art institutions showcasing work from local artists to demonstrate a commitment to education and community support.
3. Integration of Education and Entertainment - Combining art exhibits with auditoriums for educational programs to create a holistic experience for visitors.
Industry Implications
1. Retail - Retail companies like Wal-Mart can invest in art institutions to enhance their brand image and community engagement.
2. Art and Culture - Museums and art galleries can receive corporate support to promote regional artists and provide educational resources.
3. Entertainment - By integrating educational programs with art exhibits, the entertainment industry can offer unique and immersive experiences for visitors.
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