Gemini is Launching a Credit Card Where Customers Accumulate Bitcoin Rewards
Daniel Johnson — January 15, 2021 — Business
References: gemini & techcrunch
Gemini, the crypto exchange company, announced that it is acquiring Blockrize in order to launch a new credit card that gives customers the ability to earn Bitcoin rewards with each purchase.
Customers of the crypto change company are currently able to sign up to a waitlist to get the new credit card, and those who are currently on the Blockrize waiting list will be transferred to the new list. Gemini's credit card will be available to consumers in the United States and it will function similarly to conventional cards. Customers will be able to earn up to 3 percent rewards on purchases, which will then be transferred into Bitcoin and subsequently placed into the customer's Gemini account.
Image Credit: Gemini
Customers of the crypto change company are currently able to sign up to a waitlist to get the new credit card, and those who are currently on the Blockrize waiting list will be transferred to the new list. Gemini's credit card will be available to consumers in the United States and it will function similarly to conventional cards. Customers will be able to earn up to 3 percent rewards on purchases, which will then be transferred into Bitcoin and subsequently placed into the customer's Gemini account.
Image Credit: Gemini
Trend Themes
1. Crypto Credit Rewards - Launching a credit card that rewards customers with Bitcoin for each purchase creates an opportunity for disruptive innovation in the financial services industry.
2. Cryptocurrency Adoption - By incentivizing the adoption of cryptocurrency through reward programs such as Gemini's credit card, the trend towards wider adoption of cryptocurrency could be accelerated.
3. Crypto Acquisitions - Acquiring companies that enhance a cryptocurrency exchange's ability to offer reward programs to customers can improve customer loyalty and acquisition for the cryptocurrency industry.
Industry Implications
1. Financial Services - The launch of a credit card that rewards customers with Bitcoin creates a disruptive innovation opportunity within the financial services industry, potentially changing the way consumers engage with credit cards.
2. Cryptocurrency Exchanges - Incorporating reward programs into cryptocurrency exchanges could be a disruptive innovation opportunity for the industry, as it provides incentives for both new and existing customers to engage with the platform.
3. Acquisitions and Mergers - The acquisition of companies that enhance a cryptocurrency exchange's ability to offer reward programs to customers is an opportunity for disruptive innovation and growth in the cryptocurrency industry.
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