The Crumpler Vis-a-Vis Travel Collection is as Memorable as the Journey
Meghan Young — June 17, 2014 — World
The Crumpler Vis-a-Vis Travel Collection sees the Melbourne bike messenger company venture into the realm of luggage for the first time. Known for their soft-shell camera bags and backpacks, the brand not only focuses on more large-scale designs, but also on a hard-shell material currently being embraced in the travel industry.
Comprised of four styles, the Crumpler Vis-A-Vis Travel Collection focuses on making "luggage should be as memorable as your journey," as written on the website. The two trunks, attaché and carry-on is made out of custom polycarbonate/ABS shell and is outfitted with features such as a unique clothes compression system, smart grab tailored handles, zip safety straps and built-in TSA locks. Durable and stylish, the luggage comes with a choice of red or black handles.
Comprised of four styles, the Crumpler Vis-A-Vis Travel Collection focuses on making "luggage should be as memorable as your journey," as written on the website. The two trunks, attaché and carry-on is made out of custom polycarbonate/ABS shell and is outfitted with features such as a unique clothes compression system, smart grab tailored handles, zip safety straps and built-in TSA locks. Durable and stylish, the luggage comes with a choice of red or black handles.
Trend Themes
1. Hard-shell Luggages - The trend of adopting Polycarbonate/ABS materials for luggage by brands like Crumpler is disrupting the soft-shell market.
2. Unique Compression Systems - The focus on compression systems by luggage brands like Crumpler presents opportunities for innovation in how we pack and travel.
3. Smart Grab Handles - Smart grab handles on durable luggage products like those in Crumpler's Vis-a-Vis collection is disrupting the market for traditional handles.
Industry Implications
1. Travel & Tourism Industry - The use of unique materials and innovative features by luggage brands like Crumpler present opportunities for disruptive innovation in the travel & tourism industry.
2. Consumer Goods Industry - Innovation in luggage design and material innovation is disrupting the consumer goods industry, which demands more durable and stylish products.
3. Manufacturing Industry - Manufacturing new and improved luggage materials, designs and features creates opportunities for disruptive innovation in the manufacturing industry.
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