This Summer Editorial Features Friends Cruising Around in a Porsche
Lacey-Jane Walsh — July 20, 2013 — Autos
References: behance.net & fashionserved
This spectacular summer editorial by photographer Florencia Mazza Ramsay features two friends cruising around in a sexy, red Porsche. This seems fitting, considering that the editorial was done for Porsche Magazine. These beautiful women lay on the hood of the car, goof around on the leather interior and hang their arms out of the windows.
This editorial was shot on a beautiful summer day. The models in these shots are sporting colorful shorts and tanks in an attempt to beat the heat. These shots seem to tell the story of two Thelma and Louise style friends on a care-free summer road trip.
While cherry red Porsche's don't really need any help looking good, these gorgeous women definitely add some allure to this editorial.
This editorial was shot on a beautiful summer day. The models in these shots are sporting colorful shorts and tanks in an attempt to beat the heat. These shots seem to tell the story of two Thelma and Louise style friends on a care-free summer road trip.
While cherry red Porsche's don't really need any help looking good, these gorgeous women definitely add some allure to this editorial.
Trend Themes
1. Luxury Car Photography - There is an untapped market for high-end car brands to collaborate with photographers and content creators to showcase their products in a more lifestyle-driven, aspirational context.
2. Women-centered Ad Campaigns - There is a growing trend towards featuring female empowerment and friendship in ad campaigns, particularly in traditionally male-dominated industries like automotive.
3. Aspirational Summer Lifestyle Content - There is an opportunity for brands to create more aspirational summer content that showcases their products in an appealing, lifestyle context, rather than just focusing on product features and benefits.
Industry Implications
1. Luxury Automotive - Luxury car brands can benefit from collaborating with lifestyle photographers and content creators to produce aspirational lifestyle content that showcases their products in an appealing context.
2. Fashion and Apparel - There is an opportunity for fashion and apparel brands to partner with car brands to create summer fashion content that is both stylish and functional for road trips and outdoor adventures.
3. Travel and Tourism - Destination brands can benefit from creating aspirational summer road trip content that features scenic drives and iconic landmarks, in collaboration with automotive and lifestyle brands.
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