CrownBet's 'Betting Man' Ad Atracts a Female Audience
Ellen Smith — April 19, 2018 — Marketing
References: crownbet.au
Statistically, women prefer online gambling platforms as appose to male-dominated casinos and CrownBet's 'Betting Man' ad is capitalizing on this through promoting its services with a humorous female-driven ad.
The 30-second spot follows a sharply dressed woman who explains what she would do with her winnings if she were a "betting man." Clothed in a casual suit and equipped with a cellphone instead of a pocket square, this woman discusses all the possibilities that the betting service can offer its players.
The commercial criticizes the stereotypes of who can gamble and encourages other women to pick up their phones and play. This ad cleverly taps into the largely unexplored market of female gamblers who make up a large portion of app-based betting platforms.
The 30-second spot follows a sharply dressed woman who explains what she would do with her winnings if she were a "betting man." Clothed in a casual suit and equipped with a cellphone instead of a pocket square, this woman discusses all the possibilities that the betting service can offer its players.
The commercial criticizes the stereotypes of who can gamble and encourages other women to pick up their phones and play. This ad cleverly taps into the largely unexplored market of female gamblers who make up a large portion of app-based betting platforms.
Trend Themes
1. Female-driven Gambling - Opportunity to tap into the largely unexplored market of female gamblers and create targeted advertising campaigns for online gambling platforms.
2. Humorous Advertising - Potential to use humor as a selling point in promoting gambling services, attracting a wider audience and breaking stereotypes.
3. Mobile Betting - Opportunity to capitalize on the growing trend of app-based betting platforms and develop mobile-friendly gambling experiences for women.
Industry Implications
1. Online Gambling - Online gambling platforms can leverage female-driven advertising campaigns to attract a larger female audience and increase market share.
2. Advertising - The advertising industry can explore the use of humor in promoting gambling services, creating innovative and engaging campaigns that resonate with different demographics.
3. Mobile Apps - Developers can focus on creating user-friendly mobile betting apps tailored to the needs and preferences of female gamblers, improving the overall gambling experience.
1.1
Score
Popularity
Activity
Freshness
