The 'Crowler' is a New System of To-Go Packaging for Draft Beer
Laura McQuarrie — January 29, 2016 — Unique
References: oskarblues & syracuse
The 'Crowler' is a new system that combines the freshness of draft beer with the convenience of enjoying a brew by the can. While this combination seems impossible, the Crowler machine introduces an entirely new way to package beer on tap.
The Crowler system makes it possible for staff at breweries and bars to fill a 32-ounce metal can with liquid from one of their taps and seal the can with a pop top. The system is comparable to what's typically done with growlers, except this offers consumers more convenience in a single-serve ready-to-drink format.
The unique beer-to-go packaging system was developed by Ball Co. and the Oskar Blues Brewery in Colorado. Since it was invented, a number of bars and breweries have been adopting this system; the Local 315 Brewing Co. is one place where the Crowler machine is now operational.
The Crowler system makes it possible for staff at breweries and bars to fill a 32-ounce metal can with liquid from one of their taps and seal the can with a pop top. The system is comparable to what's typically done with growlers, except this offers consumers more convenience in a single-serve ready-to-drink format.
The unique beer-to-go packaging system was developed by Ball Co. and the Oskar Blues Brewery in Colorado. Since it was invented, a number of bars and breweries have been adopting this system; the Local 315 Brewing Co. is one place where the Crowler machine is now operational.
Trend Themes
1. To-go Packaging for Draft Beer - The Crowler introduces a new system of packaging draft beer in a single-serve ready-to-drink format, providing convenience to consumers.
2. Freshness and Convenience Combined - The Crowler machine combines the freshness of draft beer with the convenience of canned beverages, offering a unique drinking experience.
3. Adoption of Crowler System - Various bars and breweries are adopting the Crowler system, embracing a new way to package and distribute draft beer.
Industry Implications
1. Brewing and Beverage - The brewing and beverage industry can explore the potential of the Crowler system to enhance their packaging and distribution processes.
2. Hospitality and Food Service - The hospitality and food service industry can implement the Crowler system to offer customers a convenient, to-go option for enjoying draft beer.
3. Packaging and Manufacturing - The packaging and manufacturing industry can capitalize on the demand for Crowler machines, which offer a unique beer packaging solution.
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