This Crowdfunding Service is Designed for Sony Employees
Katherine Pendrill — July 2, 2015 — Tech
References: first-flight.sony & digitaltrends
'Sony' has just released its own crowfunding service, which provides a platform for company employees to pitch their ideas. The new website is called 'First Flight' and it will help to facilitate the production of niche products that Sony might not otherwise produce.
The crowdfunding service works by allowing employes to pitch their creative business concepts. If their ideas prove popular enough, Sony will then help to bring the products to market. The new service will give Sony a better idea of what early adopters are interested in seeing, without requiring the company to produce retail-ready versions prematurely. First Flight ultimately allows Sony to develop more fun and creative projects, without the risk of producing products that aren't appropriate for a mass consumer market.
The crowdfunding service works by allowing employes to pitch their creative business concepts. If their ideas prove popular enough, Sony will then help to bring the products to market. The new service will give Sony a better idea of what early adopters are interested in seeing, without requiring the company to produce retail-ready versions prematurely. First Flight ultimately allows Sony to develop more fun and creative projects, without the risk of producing products that aren't appropriate for a mass consumer market.
Trend Themes
1. Employee Crowdfunding - Employee crowdfunding platforms are disrupting traditional product development by allowing companies to fund niche projects through their own employees.
2. Internal Idea Generation - Companies are utilizing their own employees to generate and fund new ideas through internal crowdfunding, bypassing traditional research and development processes.
3. Early Adopter Insight - Employee crowdfunding platforms give companies insight into early adopter interest without investing in full-scale production.
Industry Implications
1. Technology - Technology companies are utilizing employee crowdfunding platforms to generate and fund new, niche products.
2. Manufacturing - Manufacturing companies are using internal crowdfunding to test and fund unconventional product ideas without risking large-scale investment.
3. Retail - Retail companies can use employee crowdfunding to gauge interest in new product categories and designs before committing to full-scale production.
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