The Hyundai Crossover Truck Concept Was Revealed at the Detroit Auto Show
Vasiliki Marapas — January 13, 2015 — Autos
References: hyundaicanada & freep
Hyundai revealed its pickup truck crossover concept at this year's North American International Auto Show.
The "crossover" vehicle has been attempted by many automobile manufacturers without much mainstream success. However, CEO of Hyundai North America Dave Zuchowski believes that there is a market for this type of vehicle, which offers both hauling capabilities and five-seat comfort. The Hyundai Santa Cruz will not make the same mistake as its contemporaries, who overpriced their crossover vehicles in the past. Along with affordability, the car will have to strike a balance between space and fuel economy.
The Hyundai Santa Cruz will be manufactured depending on the response it receives from the media and the public as it makes its rounds of the auto circuit.
The "crossover" vehicle has been attempted by many automobile manufacturers without much mainstream success. However, CEO of Hyundai North America Dave Zuchowski believes that there is a market for this type of vehicle, which offers both hauling capabilities and five-seat comfort. The Hyundai Santa Cruz will not make the same mistake as its contemporaries, who overpriced their crossover vehicles in the past. Along with affordability, the car will have to strike a balance between space and fuel economy.
The Hyundai Santa Cruz will be manufactured depending on the response it receives from the media and the public as it makes its rounds of the auto circuit.
Trend Themes
1. Crossover Truck Concepts - The crossover truck concept presents an opportunity for automobile manufacturers to offer a versatile vehicle that combines hauling capabilities with five-seat comfort.
2. Affordable Crossover Vehicles - The demand for affordable crossover vehicles presents an opportunity for manufacturers to offer a balance between affordability, space, and fuel economy.
3. Market Potential for Crossover Trucks - The market potential for crossover trucks exists if manufacturers can create a vehicle that meets the demands of both hauling capabilities and passenger comfort.
Industry Implications
1. Automobile Manufacturing - Automobile manufacturers have the potential to disrupt the market by introducing crossover trucks that meet consumer demands for both hauling capabilities and five-seat comfort.
2. Auto Shows and Exhibitions - Auto shows and exhibitions provide an opportunity for manufacturers to gauge public and media response to crossover truck concepts and determine their market viability.
3. Transportation Services - The introduction of crossover trucks could disrupt the transportation industry by providing a versatile vehicle option for both personal and commercial use.
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