The Hermès $150,000 Peacoat
Marissa Brassfield — August 30, 2008 — Fashion
References: luxist
PETA supporters and animal lovers, close your eyes--the new custom $150,000 crocodile Hermès peacoat might induce a heart attack. This awe-inspiring (in all iterations of the word 'awe') coat is made entirely of crocodile skin in an interpretation of a classic in men's attire.
Hermès men's designer Véronique Nichanian designed the coat, which will appear at the Fall/Winter 2008-2009 collection. There are currently two navy blue coats at the flagship store on Manhattan's Upper East Side. Other coats may be special ordered for a finished product that will arrive in 3-4 months.
Hermès men's designer Véronique Nichanian designed the coat, which will appear at the Fall/Winter 2008-2009 collection. There are currently two navy blue coats at the flagship store on Manhattan's Upper East Side. Other coats may be special ordered for a finished product that will arrive in 3-4 months.
Trend Themes
1. Alternatives to Exotic Animal Skin - As more consumers become conscious of animal welfare, there is an opportunity for a disruptive innovation in the creation of high-end fashion items using alternatives to exotic animal skin.
2. Sustainable Luxury Fashion - The rise in sustainable fashion provides an opportunity for designers to create luxury fashion items using sustainable materials that can appeal to conscious consumers.
3. Customized Luxury Fashion - With the availability of special orders for the $150,000 Hermès crocodile peacoat, there is room for disruptive innovation in providing customized luxury fashion to high-end consumers.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can explore options for more sustainable and ethical materials to cater to conscious consumers.
2. Animal Welfare - The increasing concern for animal welfare provides an opportunity for innovation in the development of alternative materials for luxury fashion items.
3. High-end Retail - Customization and special orders can be a way for high-end retailers to provide personalized luxury items for their consumers, allowing for a unique and exclusive experience.
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