Rinse-Free Teeth Whitening Products

The Crest Whitening Emulsions is a new tooth whitening product for consumers who are looking for a way to enhance the look of their smile in a simple, noninvasive manner. The product comes in two options -- one with a built-in applicator and another with a wand applicator -- and works by being applied directly to the teeth in a vertical manner. The product starts working instantly, doesn't require rinsing and is safe for use on sensitive teeth.

P&G Senior Vice President of North America Oral Care Carlos De Jesus spoke on the new Crest Whitening Emulsions saying, "Crest Whitening Emulsions is the culmination of almost two decades of research and development informed by consumer insights that show people are craving a teeth whitening treatment that is effective, convenient and sensitivity-free. Until now, no innovation has delivered on all three and we are confident that consumers have never seen teeth whitening like this.”