Podcast Yoga Classes Are Calming Recession Woes
Jocelyn Lee — February 4, 2009 — Unique
References: yogawithles
A spoonful of yoga will make the backaches go down, in the most enlightened way. Bay Area dwellers are tuning into this mantra, as there are hundreds of yoga classes to choose from in and outside of the city. Businesses in the Bay are even offering classes for their employees.
Most yogis here have a daily practice and purchase monthly passes for an average of $160 or pay a drop in fee of $12-24. With the recent economy fall, dropping $20 to get into downward dog at the studio everyday seems frivolous when meeting the bills is a challenge in itself.
Yoga teacher Les Leventhal, local to the Bay and sought after around the world, created the opportunity for yogis to practice with podcast video online. His authentic podcast’s cost a mere 19.99 per month, which includes four classes of varying length.
Life with yoga podcast allows yogis to practice whenever they want at a low cost in their own home. Talk about getting into the “mudra."
Most yogis here have a daily practice and purchase monthly passes for an average of $160 or pay a drop in fee of $12-24. With the recent economy fall, dropping $20 to get into downward dog at the studio everyday seems frivolous when meeting the bills is a challenge in itself.
Yoga teacher Les Leventhal, local to the Bay and sought after around the world, created the opportunity for yogis to practice with podcast video online. His authentic podcast’s cost a mere 19.99 per month, which includes four classes of varying length.
Life with yoga podcast allows yogis to practice whenever they want at a low cost in their own home. Talk about getting into the “mudra."
Trend Themes
1. Remote Yoga - The trend of yoga classes being offered remotely provide an opportunity to develop an app that provides a way for yoga instructors to reach their clients anywhere they are
2. Affordable Yoga - More affordable ways of practicing yoga such as online podcasts provide a great opportunity for yoga brands to develop innovative pricing models
3. Wellness Subscription - Monthly wellness subscriptions that offer yoga practices to help people relax and de-stress, could be a disruptive innovation in the wellness industry
Industry Implications
1. Fitness - The industry of fitness that includes yoga studios and gyms can benefit greatly from incorporating remote or online yoga classes for their clients
2. Technology - The technology industry can develop platforms that connect yoga instructors with yogis who want classes at home or remote locations
3. Wellness - The wellness industry can offer subscription-based services that provide access to recorded yoga classes or lessons with qualified instructors
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