These Ads Urge Creative Professionals to Fight for Social Justice
Katherine Pendrill — April 1, 2016 — Marketing
References: brandalism.org.uk & psfk
The anti-advertising movement 'Brandalism' recently erected a series of eye-catching posters that urge creative professionals to use their talents for something greater than encouraging consumers to buy more products.
The ads were installed outside of influential ad agencies in London as a way to capture the attention of the creative professionals working there. The ads ask advertisers to stop using their talents to encourage consumerism and to instead concentrate on issues such as poverty, environmentalism and social justice. As a representative from Brandalism explains, "The skills of thousands of creative people are needed not to sell us more stuff, but to overcome the multiple social crisis of our times."
The ads serve as a creative way to demonstrate the powerful impact of advertising and its ability to be used as a tool for addressing more pressing global concerns.
The ads were installed outside of influential ad agencies in London as a way to capture the attention of the creative professionals working there. The ads ask advertisers to stop using their talents to encourage consumerism and to instead concentrate on issues such as poverty, environmentalism and social justice. As a representative from Brandalism explains, "The skills of thousands of creative people are needed not to sell us more stuff, but to overcome the multiple social crisis of our times."
The ads serve as a creative way to demonstrate the powerful impact of advertising and its ability to be used as a tool for addressing more pressing global concerns.
Trend Themes
1. Anti-consumerism Movement - Businesses can explore ways to reduce their consumerist messaging and focus instead on incorporating social justice into their advertising strategies.
2. Creative Activism - There is an opportunity for brands to partner with creative professionals to develop socially conscious campaigns that raise awareness and promote activism.
3. Social Justice Advertising - Incorporating social justice into advertising campaigns may appeal to consumers who prioritize issues such as poverty, environmentalism and social justice.
Industry Implications
1. Advertising - Ad agencies can consider incorporating social justice messaging into their campaigns in response to consumer demands for socially conscious brands.
2. Creative Industry - Creative professionals can explore ways to use their talents to promote social justice causes and develop campaigns that address pressing global issues.
3. Consumer Goods - Brands that embrace social justice messaging in their marketing strategies may appeal to consumers who prioritize activism and socially conscious purchases.
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