The Creative Paper Cups from Up Mug are Both Adorable and Customizable
Paul Maccarone — August 12, 2013 — Art & Design
References: upmug & designtaxi
The new creative paper cups from Up Mug are an amazing invention that allows its users to customize the entire look of their cups. Whatever emotion you want to choose, the paper cups are so completely interactive that the possibilities are endless.
Interactive products are in high-demand right now as the world is in a state of personalization, where everyone wants to have something that’s special to themselves. These cups are a superbly done example of the customizable inventions that people are seeking now. With an association to the widely used Internet emoticons, the cups will be targeting market segments that include the connected generation as well as younger children. There are hundreds of different combinations to keep things fresh with these cups.
Interactive products are in high-demand right now as the world is in a state of personalization, where everyone wants to have something that’s special to themselves. These cups are a superbly done example of the customizable inventions that people are seeking now. With an association to the widely used Internet emoticons, the cups will be targeting market segments that include the connected generation as well as younger children. There are hundreds of different combinations to keep things fresh with these cups.
Trend Themes
1. Interactive Emoji Cups - Interactive products are in high demand and customizable inventions, such as these cups, provide great opportunities for disrupting the industry.
2. Personalization - In a world focused on personalization, these customizable cups offer consumers a unique experience while disrupting traditional paper cup designs.
3. Emoticon Association - With its association to widely-used Internet emoticons, this product targets younger audiences and provides opportunities for new interactive marketing strategies.
Industry Implications
1. Paper Cup Industry - This product provides disruption to the traditional paper cup industry and offers new opportunities for unique customization of disposable products.
2. Food and Beverage Industry - Restaurants and coffee shops can take advantage of these customizable cups as a unique way to offer a personalized experience to their customers.
3. Promotional Products Industry - This product can be utilized by businesses as a creative and interactive promotional item for events, social media campaigns, or in-store promotions.
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