The Creative Coffee Mugs Display a Cup in the Life of Ad Professionals
Alyson Wyers — July 15, 2015 — Art & Design
References: zulualphakilo & designtaxi
If you work at an ad agency, chances are these creative coffee mugs will resonate with you. Created by Toronto-based agency Zulu Alpha Kilo to celebrate the launch of Zucafé, the quirky cups carry cheeky messages about the daily lives of employees in the creative world.
The creative coffee mugs include a variety of different roles in advertising, such as creatives, accounts, management, studio, planners and technical support. The cups have demarcations indicating how caffeine levels correlate to daily activity. For example, management might begin by making an important decision and finish with asking an assistant for a refill. Those in account services have a sense of urgency throughout the day, where as creatives do a lot of brainstorming.
The creative coffee mugs include a variety of different roles in advertising, such as creatives, accounts, management, studio, planners and technical support. The cups have demarcations indicating how caffeine levels correlate to daily activity. For example, management might begin by making an important decision and finish with asking an assistant for a refill. Those in account services have a sense of urgency throughout the day, where as creatives do a lot of brainstorming.
Trend Themes
1. Creative Coffee Mugs - Opportunity for creating unique and personalized coffee mugs that resonate with specific professional niches.
2. Quirky Workplace Merchandise - Potential to develop unconventional merchandise that reflects the humor and experiences of professionals in specific industries.
3. Caffeine-activity Correlation - Opportunity to explore the relationship between caffeine consumption and daily productivity levels in various professions.
Industry Implications
1. Advertising - Chance to create advertising-related merchandise that captures the essence of the industry and resonates with professionals.
2. Merchandising - Opportunity to design and produce unconventional workplace merchandise that caters to specific professional roles and industries.
3. Beverage - Possibility to develop coffee mugs and other beverage-related products that enhance the drinking experience and reflect the needs of different professionals.
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